My work has been a series of experiments, ups and downs, successes, and failures. With search engine optimization, you’re always two steps behind the curve, because changes you made a month ago, or two months ago, are only now coming to fruition. Is that fruit rotten, or is it sweet? The trick is not to worry about what you do now. If you expect instant change, you’re going to be disappointed, and worse, you may be misled. Here’s why.
Let’s say you’re trying to raise your ranking by attacking your pages’ internal SEO. This means updating your title and meta tags, making sure you’ve got relevant content inside the page with keyword rich copy to help boost your page’s relevance, and tweaking, tweaking, tweaking the overall look and feel of the site to be search engine friendly. I don’t want to go into that because every other SEO article out there says the same damn things about optimizing your junk. Let’s say you’ve already done this, because if you haven’t, then you’re not in the same game as the rest of us.
So, you’ve made your changes, and uploaded them to your server. Now what?
You wait.
You wait some more.
Search engines come around every few days, to every few hours. It just depends on how often you’re updating and how often the spiders feel like dropping by. But you really don’t know when that’s going to be. And you also don’t know what cumulative effect your changes will have across the board.
If you expect to see your site move from page 10 to page 1 in a few days’ time, you’ll be disappointed for sure, but the real danger lies in not seeing instant results for your work. Do you panic? Redo all your internal SEO? Do you change some things and hope that you’ve gotten it right? In truth, you might not have gotten it right.
But you have to let the work you’ve done settle in and get picked up by the search engines. This happens over a series of weeks, even months in some cases.
In my case, many updates over the course of several months have netted positive upward flow of the site’s rankings. But I had to learn the biggest SEO lesson of all, which is why I put it at Step One for achieving total SEO optimization.
Patience, and patience, and more patience. You must have it in abundance to win the SEO game. You already know what you’re doing. You’re already doing the right things. So let it play. Let it do what it does on its own, and you’ll see your work bearing nice, tasty fruit.
Come back for Step 2 of Total SEO Domination.
Jeremiah Lewis is the Search Engine Optimizer for BreastImplants411.com, a dominating force in marketing plastic surgeons and breast implant specialists across the globe. He lives in Los Angeles, California, breast augmentation capital of the world
Tags: optimization, patience, search engine, SEO
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